Strategic Communication for Startups and Entrepreneurs in China (Global PR Insights)
5.0 (68 items)
Limited Time SaleUS$43.79 cheaper than the new price!!
Free cash-on-delivery fees for purchases over $99
Product details
| Management number | 236889274 | Release Date | 2026/07/10 | List Price | US$29.20 | Model Number | 236889274 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship. Read more
| ISBN10 | 0367222841 |
|---|---|
| ISBN13 | 978-0367222840 |
| Edition | 1st |
| Language | English |
| Publisher | Routledge |
| Dimensions | 5.74 x 0.46 x 8.74 inches |
| Item Weight | 9.6 ounces |
| Print length | 118 pages |
| Part of series | Global PR Insights |
| Publication date | December 20, 2019 |
Bestseller ranking
Public Relations
Customers who viewed this product also viewed
Chelsea FC
Correction of product information
If you notice any omissions or errors in the product information on this page, please use the correction request form below.
Correction Request Form